This privacy policy sets out how Breathe Battery Technologies Limited, a company registered in England and Wales under company number 11997339, with registered office at Office 7, 35-37 Ludgate Hill, London EC4M 7JN (“Breathe”) uses and protects any personal information that you give to Breathe (i) when you use this website; (ii) by email or contact form; or (iii) as you use our services.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified by email or when using this website, then you can be assured that it will only be used in accordance with this privacy policy.

We may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. 

We will only process your personal data in line with data protection laws, namely the retained EU law version of the General Data Protection Regulation (2016/679), the Data Protection Act 2018 and the Privacy and Electronic Communications (EC Directives) Regulations 2023. If any of these laws are replaced or superseded, we will also comply with those.

We are registered with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (ico.org.uk), and our registration number is ZB723037. If you have any concerns about data protection, we would appreciate if you contacted us first so we can discuss these with you before you approach the ICO. You can reach us at 
 hello@breathebatteries.com.

What we collect

Personal data, or personal information, is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

The types of data that can be collected, used, stored and transferred are grouped together in the following categories:

 

• Identity Data includes full name, title, gender, date of birth, job title, employer, your user name.
• Contact Data includes email addresses, phone numbers, billing address, delivery address, work address.
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our website.
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses.
• Usage Data includes information about how you use our website and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.
• Aggregated Data: We also collect, use, and share Aggregated Data, like statistical or demographic data which is not personal data because it doesn’t directly identify you. For example, we might look at how many people use a certain feature on our website to help us improve it.

We don’t automatically collect any other Special Categories of Personal Data about you. This includes details about your race or ethnicity, religious or philosophical beliefs, health, sex life, sexual orientation, political opinions, trade union membership, genetic and biometric data. We also don’t collect any information about criminal convictions and offences.

How is your personal data collected

We may use different methods to collect data from and about you including through:

 

• Direct interactions. You may give us your Identity Data and Contact Data by filling in forms or by corresponding or engaging with us by post, phone, email, social media or otherwise.
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies.
• Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, such as Google, Companies House, or the electoral register.

How is your personal data collected

We may collect, use, store and transfer different kinds of personal data about you when you engage with us. Whenever we collect personal data about you, we must have a legal ground (lawful basis) to do so. These include:

• Contract: Where we need to perform the contract, we are about to enter into or have entered into with you.
• Legitimate Interests: Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
• Legal Obligation: Where we need to comply with a legal obligation.

We must also observe the principles of data minimisation and only collect as much personal data as necessary and retain that data for no longer than necessary.

What we do with the information we gather

Marketing

You may receive marketing communications from us if you have requested information from us or purchased services from us and you haven’t opted out of receiving that marketing. We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.|

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes.

 

Do we transfer your data internationally

We may transfer your collected data to storage outside the European Economic Area (EEA) or the UK, or it may be processed outside the EEA or the UK so you can receive our services. If we do store or transfer data outside the EEA or the UK, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the EEA or the UK, such as

• We will only transfer your personal data to countries that have been deemed by the UK to provide an adequate level of protection for personal data.
• We may use specific standard contractual terms approved for use in the UK which give the transferred personal data the same protection as it has in the UK, namely the International Data Transfer Agreement.

How we secure your data

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

How long we keep information

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting or other requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers for tax purposes.

Disclosing your personal data

We may disclose your information in the following cases:

• If we want to sell our business, or our company, we can disclose it to the potential buyer
• We can disclose it to other businesses in our group, as defined in the UK Companies Act 2006
• We can disclose it if we have a legal obligation to do so, or in order to protect other people's property, safety, or rights
• We can exchange information with others to protect against fraud or credit risks.

We might contract with third parties/subcontractors to supply our services to you on our behalf. The types of sub-processors we might use fall into different categories, as follows:

 

• Analytics service providers
• Event/campaign management service providers
• Website management service providers
• Information technology and related infrastructure provision
• Email delivery services
• Our auditors and legal advisors.

If any of your personal data is shared with a third party, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described in this policy.

Cookies

We use cookies in accordance with the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and data protection legislation. Cookies are small text files placed on your device when you visit our website and platform and are used to make the users’ experience more efficient. We use cookies to distinguish users and to improve our website and platform. We analyse how you use our website and platform, and we look at aggregate statistics about your usage, and how others use our website and platform. We collect certain information from these cookies, and this includes information about your IP address, your location when you access our website and platform, the date and time you access our website and platform, the language you use and the type of browser you use.

These are the types of cookies we use:

• 'Session cookies' allow us to track your actions during a single browsing session, but they do not remain on your device afterwards; and
• 'Persistent cookies' remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our website and platform.

Session and Persistent cookies can be either first or third party cookies. A first-party cookie is set by the website being visited; a third-party cookie is set by a different website. Both types of cookies may be used by us or our business partners.

The third-party cookies we use are:

• Google Analytics – this is a web analytics service provided by Google, Inc. The cookies used by Google Analytics help us to analyse how users use our website and to count the number of people who use it. Google Analytics stores your IP address anonymously. Google does not associate your IP address with any personally identifiable information;
• LinkedIn Ads (the LinkedIn pixel) – these cookies collect information about how visitors use our website. This data is collected anonymously and is used to help improve our website’s functionality; and
• Google Ad Words – these cookies collect information about how visitors use our website. This data is collected anonymously, to help make our marketing communications more relevant, and is used to improve our website’s functionality.
• Hotjar - these cookies collect information about how visitors use our website. This data is collected anonymously and is used to help us improve our website's functionality. 

All of our cookies are categorised by the role they fulfil on our website and platform:

1. Strictly Necessary: these are essential to enable you to move around our website and platform and use features such as secure services. Without these cookies such services could not be provided;
2. Functionality: allow our website and platform to remember your choices and to personalise certain features. These cookies may be anonymised and cannot track your browsing activity on other websites; and
3. Performance: collect information as to how users use our website and platform. These cookies do not collect information that identifies a visitor. The information collected is aggregated and used to improve our website and platform.
4. None of the cookies employed are classified as Behavioural Targeting.

We will always ask for your consent to use non-essential cookies. You are free to withhold consent to this, but it means that we might not be able to provide the full website experience to you, including some elements of video advertising. If at any time you wish to disable our cookies, you can do so through the settings on your browser, or whenever the pop-up appears on our website (each time you access our website).

We may process your data for compliance with a regulatory requirement or legal obligation to which we are subject to. Your data will only be processed if processing the data to comply with such obligation is a reasonable and appropriate way of achieving compliance.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy policy. You should exercise caution and look at the privacy policy applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission except that:

We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.

• to the extent that we are required to do so by law;
• in connection with any legal proceedings or prospective legal proceedings;
• in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);

Your rights

You have a number of rights under data protection laws in relation to your personal data. You have the right to:

• Request access to your personal data (commonly known as a "subject access request"). This enables you to receive a copy of the personal data we hold about you and to check that we are lawfully processing it.
• Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.
• Request erasure of your personal data in certain circumstances. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal data to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
• Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) as the legal basis for that particular use of your data (including carrying out profiling based on our legitimate interests). In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your right to object.
• You also have the absolute right to object any time to the processing of your personal data for direct marketing purposes.
• Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.
• • If you want us to establish the data's accuracy;
  • Where our use of the data is unlawful but you do not want us to erase it;
  • Where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or
  • You have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in one of the following scenarios:

For more information or to exercise your data protection rights, please contact us at hello@breathebatteries.com or at Breathe Battery Technologies, Office 7, 35-37 Ludgate Hill, London EC4M 7JN, UK. You won’t have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data isn’t disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response. We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we’ll notify you and keep you updated.

Get in touch…

If you have any questions or concerns about this privacy policy or our treatment of your personal data, please write to us by email; hello@breathebatteries.com or by post; Breathe Battery Technologies, Office 7, 35-37 Ludgate Hill, London EC4M 7JN, UK.