Per a recent McKinsey study*, more than 50 percent of respondents say they
may try a new brand when they switch to electric. For OEMs, attracting this new generation of EV drivers means creating an exceptional driver experience, including performance, affordability, and sustainability. 

Forward-thinking companies like Volvo Cars are already betting on battery system innovation to delight customers with faster charging that does not compromise battery health or safety. 

With adaptive charging, they are making traditional battery control obsolete. 

Learn more about what adaptive charging means for the next generations of EVs in our ebook. 


*McKinsey, Electric-vehicle buyers demand new experiences, July 28, 2023